Organization Structure

Board of Directors

Linda Ming

President – Linda Ming
Director, Brand Communications & Customer Care, Hanbaobao Pte Ltd (Licensee of McDonald’s Singapore)

Linda has been with McDonald’s for almost 20 years. She leads the company’s communications and brand-building initiatives, fuelled by her passion for brand storytelling. In 2005, Linda joined the Ronald McDonald House Charities (RMHC) Singapore as a board member and currently holds the position of President of the Charity.


Serene Koh

Vice President – Serene Koh
Managing Director, Leo Burnett

Serene is a seasoned professional with two decades of experience in creative agencies working with some well-loved brands in the world, such as Brand Singapore, Singapore Airlines, Sony, BMW and McDonald’s.

Her passion in travel and hospitality, and being a proud Singaporean shows as she managed Singapore Airlines globally for over a decade, delivering integrated campaigns used in 40 countries; from Brand to aircraft, destination, class launches, to events, design of SIA collaterals and even internal communications for service excellence. She also led the Singapore Tourism Board account, helping to market Singapore to tourists globally.

In her current role as Managing Director of Leo Burnett, her clients include McDonald’s, Abbott Nutrition, Pan Pacific Hotels Group, and Sony.


BYoung ACCA 1

Treasurer – Belinda Young
Director, Centrecourt Group

Belinda Young is an accountant by training and profession. She currently heads a family office and runs an accountancy practice in Singapore serving clients from more than 18 countries and in more than 18 different industries. Her past work experience include working in EY, a large property developer and several SMEs.

Belinda is an accountant by training and is currently the Vice Chairman of ACCA Singapore Network Panel. Singapore is one of the key markets for ACCA and supports its 227,000 fully qualified members 544,000 future members. She is also involved in other ACCA committees relating to taxation, careers and business law.

For local charities, Belinda has been involved for more than 20 years mainly in the finance role. She has been a Treasurer in various NSAs and helped start up some charities too.

Belinda is a member of ACCA (Association of Chartered Certified Accountants); ISCA (Institute of Singapore Chartered Accountants) ; SIATP (Singapore Institute of Accredited Tax Professionals) ; SID (Singapore Institute of Directors) and Qualified Individual/Company Secretary with ACRA.


Ang I-Ming

Secretary – Ang I-Ming

I-Ming brings with him 25 years of experience in corporate and commercial law before retiring in early 2021. Prior to his retirement, he worked as a member of the McDonald’s Global Legal, where he was the Managing Counsel / Senior Director of the International Developmental Licensing Legal Team. I-Ming joined Ronald McDonald House Charities (RMHC) Singapore in 2018 as Secretary and chair of the Risk & Management Committee.


Board Members

Lim Tze Chern

Lim Tze Chern
Executive Director, Product Control, Nomura Singapore Limited

Tze Chern brings with him over 15 years of experience in financial services. He is a qualified accountant, and has worked in London, Hong Kong and Singapore. He started his banking career in Citigroup, and has since worked for Credit Suisse, HSBC and finally, Nomura.

Tze Chern has been an active volunteer in the community since junior college days, and worked with many charitable organizations in both Singapore and London. Tze Chern joined RMHC Singapore in 2016 and chairs the Finance Committee.


Kenneth Chan

Kenneth Chan
Managing Director, Hanbaobao Pte Ltd (Licensee of McDonald’s Singapore)

A Singapore native, Kenneth’s journey with McDonald’s began in Singapore in 1993, and has held various management positions in Asia over 20 years – before his most recent appointment in Dec 2016 as Managing Director of Hanbaobao Pte Ltd (Licensee of McDonald’s Singapore) and Operating Partner of Singapore and Malaysia.

In this role, Kenneth is responsible for identifying key business priorities and strategies for the Singapore market, as well as overseeing all commercial initiatives, operations and implementation for McDonald’s as a modern and progressive burger company.

Prior to this, Kenneth was CEO of McDonald’s China, and APMEA Divisional President for China and Greater Asia.


Andrea Friedman

Andrea Noel Friedman

Andrea’s passion for taking care of others led to her career in the hospitality industry. She relocated from the United States to Singapore in 2007. The mother of two started volunteering with Ronald McDonald House Charities (RMHC) Singapore in 2012 as part of the gala committee and joined the board in September 2014. She looks to increase awareness and public support of the charity and to help as many families as possible. She currently chairs the Fund Raising Committee.


Stacey Tay

Associate Professor Stacey Tay
Head and Senior Consultant, Paediatric Neurology, National University Hospital

A/Prof Stacey Tay is currently Head and Senior Consultant, Division of Paediatric Neurology at the KTP-National University Children’s Medical Institute, National University Hospital, as well as Associate Professor of Paediatrics, Yong Loo Lin School of Medicine. She is also the deputy Head (Research) for Department of Paediatrics, KTP-NUCMI. She actively pursues research in various aspects of paediatric neurology as well as helming educational outreach programmes for medical professionals and the public. She joined the Ronald McDonald House Charities (RMHC) Board in February 2014, and chairs the Grant Committee.


Keoy Soo Earn

Keoy Soo Earn
Regional Managing Partner, Financial Advisory, Deloitte Southeast Asia

Soo Earn has extensive experience in leading and supporting strategic investors, financial investors and lenders in their domestic and cross border transactions. He has also supported vendors in divesting their business and entrepreneurs in accessing growth capital. Given his technical expertise, he has acted as an independent expert on valuation and accounting matters for a number of dispute cases.

Soo Earn was a founding member and advisory council member of the Institute of Valuers and Appraisers of Singapore from 2013 to 2018. He was also a member of the Financial Reporting Committee of the Institute of Singapore Chartered Accountants from 2011 to 2018 and chaired the Valuation sub-committee from 2011 to 2017. He has served as a Board member and Audit Committee Chairman of the Intellectual Property Office of Singapore from 2011 to 2017.

He serves as a member of Fintech & Capital Market Committee of the Chinese Chamber of Commerce & Industry of Kuala Lumpur & Selangor. He is also a member of the Panel for the Copyright Tribunals, Ministry of Law, Singapore.

Active in the community, Soo Earn is an advisor to the Singapore Chapter of AIESEC, the largest youth-run organization in the world that provides young people with leadership development and cross-cultural experience so that they can make a positive impact on society.

He was recognized as one of the world top 300 IP Strategists in 2013, 2014, 2017, 2018 and 2019 by the Intellectual Asset Management. He was selected by Who’s Who Legal in 2015, 2016, 2017 and 2018 as one of the leading Due Diligence Accountants.

Soo Earn is a Chartered Financial Analyst (CFA), a Fellow Chartered Accountant of Singapore and a Chartered Valuer and Appraiser (CVA). He holds a Bachelor of Accountancy and has a Graduate Certificate in Intellectual Property Laws.



Diana Ser Siew Yen
Managing Director, Diana Ser Communications Pte Ltd

Diana Ser is a veteran presenter and former broadcast journalist with more than two decades’ experience in the Singapore media industry. Her experience spans both journalism and entertainment, in both English and Mandarin. Currently, she produces, writes and manages an online resource for preschool Chinese language learning, Crazy About Chinese ( Diana serves as Board Member of the Ronald McDonald House Charities (RMHC) Singapore starting 2016.


Donovan Lim

Adj. Asst Prof Donovan Lim
Consultant Psychiatrist, Institute of Mental Health

Adj. Asst Prof Donovan Lim graduated from the Yong Loo Lin School of Medicine with a Bachelor of Medicine and Bachelor of Surgery (MBBS). Presently, he is a consultant with the Department of Child & Adolescent psychiatry at the Institute of Mental Health (IMH). He helms the Gender Care Service which manages gender incongruence and related conditions in teenagers. He is on the faculty of all three medical schools and a visiting consultant psychiatrist with the Singapore Armed Forces. He is also a member of the Review Board (Children and Young Persons Homes) at the Ministry of Social and Family Development.

Prior to joining IMH in 2014, Adj. Asst Prof Donovan Lim was at the National University Hospital where he trained and practised in the psychiatric inpatient unit, the neuroscience clinics, as well as the adult and paediatric Consultation-Liaison Services. He was formerly consultant-in-charge of the subspecialty service for the management of complex psychotic disorders and a key member of the paediatric Multidisciplinary Eating Disorder team. He was also a pioneering member of the school-based mental health team which was established to serve the needs of children and adolescents in the western zone. He joined the Ronald McDonald House Charities (RMHC) Board in September 2017.


Jik Hoon

Kaw Jik Hoon
Director, Asia HR Consulting

Jik Hoon is an experienced HR professional who champion people agenda across Asia Pacific with proven track records in building HR programs in greenfield start-up; redesigning jobs and processes to improve attrition and productivity. In the past 25 years, Jik Hoon worked across the Asia Pacific region with companies like Shell, Johnson Control, Sibelco Asia, InterGen Power (a subsidiary of Shell), Seagate and Emerson Processing (formerly known as Fisher Rosemount). This included taking up two overseas assignment in China and Hong Kong.

Jik Hoon enjoys being a volunteer with Ronald McDonald House Charities (RMHC) Singapore as she loves being with children and provides support to their caregivers. She also enjoys travelling and has visited more than 25 countries, for both business and pleasure. She joined the RMHC Board in January 2018.


Amita Dutt

Amita Dutt
Full Time Consultant, RHT Law Taylor Wessing LLP

Amita Dutt is a practicing lawyer at RHT Law Taylor Wessing, a law firm in Singapore, where she is also a partner. Her practice areas are Banking, Finance and Real Estate, as well as Private Wealth Management for High Networth Individuals. She has been practicing for about 28 years.

Her degrees are a Bachelor of Law where she obtained from the National University of Singapore and an MBA from Curtin University, Australia.

Our Staff

Daniel Ang, Executive Director

Norsiah Yahya, Administrative Manager

Esther Toh, Senior Operations Executive (NUH)

Mano Ramasamy, Senior Operations Executive (IMH)

Eiffah Shariff, Operations Executive (NUH)

Zakaria Muhammad, Social Work Associate/Operations Executive (NUH)

Legal Advisor

Mr Mirza Namazie

Mallal & Namazie, 14 Cross Street #14-01 / 02, China Square Central, Singapore 048423


Ernst & Young, 1 Raffles Quay, Level 18 North Tower, Singapore 048583