Organization Structure

Board of Directors

PamelaTorDas President – Pamela Tor Das
Director, Ninemer Public Relations Pte Ltd

Pamela brings with her over ten years of public relations agency experience and has worked on a range of clients from the corporate and public affairs sector. Her work for various clients has won accolades at the bi-annual IPRS PRISM Awards and Marketing PR Awards amongst others. She started volunteering for Ronald McDonald House Charities (RMHC) in 2009, assisting in publicity efforts to raise awareness about the charity and the cause it supports. She became a Board Member in 2013 and chaired the PR Committee in 2013/ 2014 where she worked with fellow volunteers on RMHC’s various communication channels.


TimothyKoh Vice President - Timothy Koh
Director Asia Pacific HR, Head of Policy, Risk and Controls, Credit Suisse AG

Timothy brings with him over 10 years of experience in Human Resources. He has lived and worked in cities across the globe and first entered the HR function upon relocating to Melbourne, Australia in 2003. Timothy has been with various business units of GE/NBC as well as other MNCs & Info Technology / Communications industries. Timothy joined Ronald McDonald House Charities (RMHC) as Board Member in 2013 and Chairs the HR Committee where he leads all HR functions of RMHC. He is also a member of the Society for Human Resource Management in the US, and Australia HR Society.


IMing_Bio Secretary – Ang I-Ming
Senior Counsel, McD Global Franchising Limited Singapore Branch

I-Ming is an in-house lawyer with McDonald’s and is a part of its International Developmental Licensing, Franchising and Business Counsel team.


TC Lim_Bio Treasurer – Lim Tze Chern
Executive Director, Product Control, Nomura Singapore Limited

Tze Chern brings with him over 15 years of experience in financial services. He is a qualified accountant, and has worked in London, Hong Kong and Singapore. He started his banking career in Citigroup, and has since worked for Credit Suisse, HSBC and finally, Nomura. Tze Chern has been an active volunteer in the community since junior college days, and worked with many charitable organizations in both Singapore and London. Tze Chern joined RMHC Singapore in 2016 and chairs the Finance Committee.

Board Members

Kenneth Kenneth Chan
Managing Director, Hanbaobao Pte Ltd (Licensee of McDonald’s Singapore)

A Singapore native, Kenneth’s journey with McDonald’s began in Singapore in 1993, and has held various management positions in Asia over 20 years – before his most recent appointment in Dec 2016 as Managing Director of Hanbaobao Pte Ltd (Licensee of McDonald’s Singapore) and Operating Partner of Singapore and Malaysia.

In this role, Kenneth is responsible for identifying key business priorities and strategies for the Singapore market, as well as overseeing all commercial initiatives, operations and implementation for McDonald’s as a modern and progressive burger company.

Prior to this, Kenneth was CEO of McDonald’s China, and APMEA Divisional President for China and Greater Asia.

Linda Ming
Director, Brand Communications & Customer Care, Hanbaobao Pte Ltd (Licensee of McDonald’s Singapore)

Linda has been with McDonald’s for over 10 years, and was instrumental in building the McDonald’s Singapore Communications department from scratch, championing many impactful corporate brand-building initiatives. Linda joined Ronald McDonald House Charities (RMHC) Singapore in 2005, and has been involved in many iconic fund-raising activities. Linda now serves as a Board Member, supporting publicity efforts of the Charity.


Andrea Noel Friedman

Andrea’s passion for taking care of others led to her career in the hospitality industry. She relocated from the United States to Singapore in 2007. The mother of two started volunteering with Ronald McDonald House Charities (RMHC) Singapore in 2010 as part of the gala committee and joined the board in September 2014. She looks to increase awareness and public support of the charity and to help as many families as possible. She currently chairs the Fund Raising Committee.


Associate Professor Stacey Tay
Head and Senior Consultant, Paediatric Neurology, National University Hospital

A/Prof Stacey Tay is currently Head and Senior Consultant, Division of Paediatric Neurology at the KTP-National University Children’s Medical Institute, National University Hospital, as well as Associate Professor of Paediatrics, Yong Loo Lin School of Medicine. She is also the deputy Head (Research) for Department of Paediatrics, KTP-NUCMI.  She actively pursues research in various aspects of paediatric neurology as well as helming educational outreach programmes for medical professionals and the public. She joined the Ronald McDonald House Charities (RMHC) Board in February 2014, and chairs the Grant Committee.


Keoy Soo Earn Keoy Soo Earn
Regional Managing Partner, Financial Advisory, Deloitte Southeast Asia

Soo Earn leads Deloitte Southeast Asia Mergers & Acquisitions practice. He has extensive experience in leading and supporting strategic investors, financial investors and lenders in their domestic and cross border transactions. He has also supported vendors in divesting their business and entrepreneurs in accessing growth capital. Given his technical expertise and objectivity, he has acted as an independent expert on valuation and accounting matters for a number of dispute cases.

Soo Earn is a Board member of the Intellectual Property Office of Singapore. He is a work group founding member of the Institute of Valuers and Appraisers of Singapore.

He was recognized as a top IP Strategists in 2013 and 2014 by the Intellectual Asset Management. He is also selected by Who’s Who Legal as the world leading Due Diligence Accountant in 2015.

Soo Earn is a Chartered Financial Analyst and a Fellow Chartered Accountant of Singapore. He holds a Bachelor of Accountancy and a Graduate Certificate in Intellectual Property Laws.

DianaSerDiana Ser Siew Yen
Managing Director, Diana Ser Communications Pte Ltd

Diana Ser is a veteran presenter and former broadcast journalist with more than two decades’ experience in the Singapore media industry. Her experience spans both journalism and entertainment, in both English and Mandarin. Currently, she produces, writes and manages an online resource for preschool Chinese language learning, Crazy About Chinese ( Diana serves as Board Member of the Ronald McDonald House Charities (RMHC) Singapore starting 2016.


Donovan_newAdj. Asst Prof Donovan Lim
Consultant Psychiatrist, Institute of Mental Health

Adj. Asst Prof Donovan Lim graduated from the Yong Loo Lin School of Medicine with a Bachelor of Medicine and Bachelor of Surgery (MBBS) in 2006. Presently, he is a consultant with the Department of Child & Adolescent psychiatry at the Institute of Mental Health (IMH). He helms the Gender Care Service which manages gender incongruence and related conditions in teenagers. He is on the faculty of all three medical schools and a visiting consultant psychiatrist with the Singapore Armed Forces.

Prior to joining IMH in 2014, Adj. Asst Prof Donovan Lim was at the National University Hospital where he trained and practised in the psychiatric inpatient unit, the neuroscience clinics, as well as the adult and paediatric Consultation-Liaison Services. He was formerly consultant-in-charge of the subspecialty service for the management of complex psychotic disorders and a key member of the paediatric Multidisciplinary Eating Disorder team. He was also a pioneering member of the school-based mental health team which was established to serve the needs of children and adolescents in the western zone. He joined the Ronald McDonald House Charities (RMHC) Board in September 2017.

Jik_HoonKaw Jik Hoon
Director, Human Resource, Asia-Europe Foundation

Jik Hoon is an experienced HR professional who champion people agenda across Asia Pacific with proven track records in building HR programs in greenfield start-up; redesigning jobs and processes to improve attrition and productivity. In the past 25 years, Jik Hoon worked across the Asia Pacific region with companies like Shell, Johnson Control, Sibelco Asia, InterGen Power (a subsidiary of Shell), Seagate and Emerson Processing (formerly known as Fisher Rosemount). This included taking up two overseas assignment in China and Hong Kong.

Jik Hoon enjoys being a volunteer with Ronald McDonald House Charities (RMHC) Singapore as she loves being with children and provides support to their caregivers. She also enjoys travelling and has visited more than 25 countries, for both business and pleasure. She joined the RMHC Board in January 2018.

Our Staff

Daniel Ang, Executive Director

Norsiah Yahya, Administrative Manager

Esther Toh, Operations and Program Executive (NUH)

Mano Ramasamy, Supervisor, Operations and Programmes (IMH)

Legal Advisor

Mr Mirza Namazie

Mallal & Namazie, 14 Cross Street #14-01 / 02, China Square Central, Singapore 048423


Ernst & Young, 1 Raffles Quay, Level 18 North Tower, Singapore 048583