Board of Directors
President – Pamela Tor Das
Director, Ninemer Public Relations Pte Ltd
Pamela brings with her over ten years of public relations agency experience and has worked on a range of clients from the corporate and public affairs sector. Her work for various clients has won accolades at the bi-annual IPRS PRISM Awards and Marketing PR Awards amongst others. She started volunteering for Ronald McDonald House Charities (RMHC) in 2009, assisting in publicity efforts to raise awareness about the charity and the cause it supports. She became a Board Member in 2013 and chaired the PR Committee in 2013/ 2014 where she worked with fellow volunteers on RMHC’s various communication channels.
Vice President - Timothy Koh
Director Asia Pacific HR, Head of Policy, Risk and Controls, Credit Suisse AG
Timothy brings with him over 10 years of experience in Human Resources. He has lived and worked in cities across the globe and first entered the HR function upon relocating to Melbourne, Australia in 2003. Timothy has been with various business units of GE/NBC as well as other MNCs & Info Technology / Communications industries. Timothy joined Ronald McDonald House Charities (RMHC) as Board Member in 2013 and Chairs the HR Committee where he leads all HR functions of RMHC. He is also a member of the Society for Human Resource Management in the US, and Australia HR Society.
Secretary – Amita Dutt
Partner, RHT Law Taylor Wessing
Amita brings with her 20 years of experience practicing law. Lawyer and Partner of a Singapore law firm, Amita practices in the areas of banking, finance, real estate, and private wealth management for high net-worth clients. In 2012, Amita joined Ronald McDonald House Charity (RMHC) Singapore. Today, she serves as Board Member, chairing the Board of Governance Committee.
Treasurer – Lim Tze Chern
Executive Director, Product Control, Nomura Singapore Limited
Tze Chern brings with him over 15 years of experience in financial services. He is a qualified accountant, and has worked in London, Hong Kong and Singapore. He started his banking career in Citigroup, and has since worked for Credit Suisse, HSBC and finally, Nomura. Tze Chern has been an active volunteer in the community since junior college days, and worked with many charitable organizations in both Singapore and London. Tze Chern joined RMHC Singapore in 2016 and chairs the Finance Committee.
Managing Director, Hanbaobao Pte Ltd (Licensee of McDonald’s Singapore)
A Singapore native, Kenneth’s journey with McDonald’s began in Singapore in 1993, and has held various management positions in Asia over 20 years – before his most recent appointment in Dec 2016 as Managing Director of Hanbaobao Pte Ltd (Licensee of McDonald’s Singapore) and Operating Partner of Singapore and Malaysia.
In this role, Kenneth is responsible for identifying key business priorities and strategies for the Singapore market, as well as overseeing all commercial initiatives, operations and implementation for McDonald’s as a modern and progressive burger company.
Prior to this, Kenneth was CEO of McDonald’s China, and APMEA Divisional President for China and Greater Asia.
Director, Brand Communications & Customer Care, Hanbaobao Pte Ltd (Licensee of McDonald’s Singapore)
Linda has been with McDonald’s for over 10 years, and was instrumental in building the McDonald’s Singapore Communications department from scratch, championing many impactful corporate brand-building initiatives. Linda joined Ronald McDonald House Charities (RMHC) Singapore in 2005, and has been involved in many iconic fund-raising activities. Linda now serves as a Board Member, supporting publicity efforts of the Charity.
Tan Lay Peng
Bringing with her over 20 years of experience in commercial finance & controllership, Lay Peng has worked in several multinational companies and external audit firms including KPMG Peat Marwick. She joined the Mcfamily in 2011 and now serves McDonald’s Singapore as Senior Director of Finance. In 2012, Lay Peng started volunteering at Ronald McDonald House Charities (RMHC) Singapore as Treasurer, and today she serves RMHC as Board Member and Chair of the Finance Committee. In her service to RMHC, Lay Peng has enhanced the Chapter’s accounting processes and structure.
Andrea Noel Friedman
Andrea’s passion for taking care of others led to her career in the hospitality industry. She relocated from the United States to Singapore in 2007. The mother of two started volunteering with Ronald McDonald House Charities (RMHC) Singapore in 2010 as part of the gala committee and joined the board in September 2014. She looks to increase awareness and public support of the charity and to help as many families as possible. She currently chairs the Fund Raising Committee.
Associate Professor Stacey Tay
Head and Senior Consultant, Paediatric Neurology, National University Hospital
A/Prof Stacey Tay is currently Head and Senior Consultant, Division of Paediatric Neurology at the KTP-National University Children’s Medical Institute, National University Hospital, as well as Associate Professor of Paediatrics, Yong Loo Lin School of Medicine. She is also the deputy Head (Research) for Department of Paediatrics, KTP-NUCMI. She actively pursues research in various aspects of paediatric neurology as well as helming educational outreach programmes for medical professionals and the public. She joined the Ronald McDonald House Charities (RMHC) Board in February 2014, and chairs the Grant Committee.
Keoy Soo Earn
Regional Managing Partner, Financial Advisory, Deloitte Southeast Asia
Soo Earn leads Deloitte Southeast Asia Mergers & Acquisitions practice. He has extensive experience in leading and supporting strategic investors, financial investors and lenders in their domestic and cross border transactions. He has also supported vendors in divesting their business and entrepreneurs in accessing growth capital. Given his technical expertise and objectivity, he has acted as an independent expert on valuation and accounting matters for a number of dispute cases.
Soo Earn is a Board member of the Intellectual Property Office of Singapore. He is a work group founding member of the Institute of Valuers and Appraisers of Singapore.
He was recognized as a top IP Strategists in 2013 and 2014 by the Intellectual Asset Management. He is also selected by Who’s Who Legal as the world leading Due Diligence Accountant in 2015.
Soo Earn is a Chartered Financial Analyst and a Fellow Chartered Accountant of Singapore. He holds a Bachelor of Accountancy and a Graduate Certificate in Intellectual Property Laws.
Diana Ser Siew Yen
Managing Director, Diana Ser Communications Pte Ltd
Diana Ser is a veteran presenter and former broadcast journalist with more than two decades’ experience in the Singapore media industry. Her experience spans both journalism and entertainment, in both English and Mandarin. Currently, she produces, writes and manages an online resource for preschool Chinese language learning, Crazy About Chinese (www.dianaser.com). Diana serves as Board Member of the Ronald McDonald House Charities (RMHC) Singapore starting 2016.
Meem Abdul Rahman, Executive Director
Norsiah Yahya, Administrative Manager
Leonard Liu, Operations and Program Executive
Mano Ramasamy, Supervisor, Operations and Programmes (IMH)
Mr Mirza Namazie
Mallal & Namazie, 14 Cross Street #14-01 / 02, China Square Central, Singapore 048423
KPMG LLP, 16 Raffles Quay #22-00, Hong Leong Building, Singapore 048581